Finally a wash that does not strip
I take the subway an hour each way and my skin used to feel it. This takes the day off without that tight, squeaking finish I get from everything else. Lathers with barely any product.
Marcus D.February 2025



白 — はく
A face and body wash for city days. Takes off what the day put there, without taking the rest with it.
10% comes off automatically in the bag on 2 or more of the same product. No code needed.
Long commutes, recycled office air, hours in front of a screen — most of what ends up on your skin isn’t yours. Haku lathers fast and rinses clean, with no film left behind and none of the tightness that usually follows a proper wash.
A small amount of salicylic acid helps keep pores clear over time. Caffeine and panax ginseng do their most obvious work first thing, when skin looks like it needs the help. Camellia leaf and calendula handle the rest — antioxidant support, and calm for skin that has been outside.
Scented with white tea and ginger. Clean, faintly warm, and gone by the time you’ve dried off.
Key ingredients
Directions
Wet face and body. Work into a lather with slow circles, giving the parts that need it a little longer. Keep it out of your eyes and rinse with warm water. Morning to start. Night to finish.
Reviews
お客様の声
4.7 rating
7 Customer Reviews
I take the subway an hour each way and my skin used to feel it. This takes the day off without that tight, squeaking finish I get from everything else. Lathers with barely any product.
Marcus D.February 2025
The salicylic acid is clearly doing something but it never stings. Congestion around my nose looks a lot better than it did. I use it morning and night on my face and body.
Priya N.February 2025
White tea and ginger, gone by the time you towel off — no perfume hanging around. Only note is I wish the bottle were bigger, because I go through it fast using it in the shower.
Elena V.January 2025
I was using a face cleanser and a separate body wash. This does both and my shelf is shorter for it. Skin looks more awake in the morning, which I did not expect from a cleanser.
Jordan P.January 2025
I am cautious with acids and this has been fine. No redness, no flaking, no tightness afterwards. The calendula and panthenol seem to keep the balance right.
Hana S.December 2024
I train late and this is the only thing that gets everything off without leaving my face raw. Rinses completely clean. Would like a travel size.
Tyler R.December 2024
Nothing dramatic to report, which is the point. It works, it is pleasant, and my skin has been consistent since I started. Repurchasing without thinking about it.
Aisha M.November 2024